As a small business owner, you’ve got enough on your plate without worrying about how to get noticed by potential customers. That’s where SEO comes in. Search Engine Optimization (SEO) is one of the best ways for small businesses to market themselves online. If done correctly, SEO can greatly increase your website’s visibility on search engines like Google and Bing—which translates into more leads and sales for your business!
SEO is short for Search Engine Optimization. It’s the process of improving the visibility of a website or web page in search engine results pages (SERPs). The higher ranked your site appears, the more traffic you will receive from people searching on that keyword or keywords.
You’ve probably heard of SEO, but are wondering what it is and why it’s important for your business. SEO stands for “search engine optimization.”
If you have a local business, you probably know that people who are looking for what you sell or offer may Google the name of your company or service. You want to be found on the first page of those results because if they don’t find you there they might just go elsewhere.
The first thing you need to know is what it means to be on the second or third pages of a Google search. If you have an SEO app like Moz Open Site Explorer, then you can see what your current position is in any given keyword or phrase. If your website is languishing on the second or third page of a Google search, then your business is being left behind.
So why should this matter? Well, when it comes down to it: people like using Google because they know that they’ll find what they want (or something close) when they search for keywords related to their interests and needs. When someone does a search for “best restaurants near me” and finds results from one site over another, he may think “I guess that one must be better than the other!” And so he clicks through and makes his choice based on his first impressions—which were formed by those websites showing up higher in the search results than yours did!
A Google search is the first step in 95% of searches.
In fact, over 90% of people start their research with a search engine and not just any old engine—they use Google. That’s why it’s called a “search” engine after all!
Google has also been around longer than any other major search engine (with the exception of Yahoo), so if you’re not optimizing your website for this juggernaut, chances are that prospective customers are already finding your competitors instead on their first go around.
Search engine optimization is a process that helps you get found online by more people searching for what you sell. It’s a great way to get in front of new customers who are looking for products or services similar to yours.
Search engines like Google offer paid advertising where you can pay them to show your ads when someone searches for keywords related to what you do or sell. You’ll also see some of these ads whenever you use Google or other search engines, but they’re usually not as relevant or personalized as an ad that appears on their own site because they know their users well and tailor the ads accordingly.
An SEO expert can help you achieve your goals by ensuring that your website is at or near the top of every relevant search list.
SEO is a long-term strategy, which may require several months or even years to reach its full potential. It’s not a short-term solution and should not be used as such.
The process of improving your site’s ranking in Google can be divided into two main areas: on-site SEO (optimizing your website) and off-site SEO (increasing backlinks). On-site SEO includes everything from making sure you have high quality content with relevant keywords, to creating internal links between pages on your site so that it’s easier for Google to crawl them all quickly. Off-site SEO involves getting other websites such as blogs and news websites to link back to yours; although important for boosting rankings in general, this type of activity has less impact than on-site changes when it comes specifically to increasing clickthrough rates via search engines like Google or Bing.
The bottom line is that SEO is an investment in your business. It’s an investment in its future. It’s an investment in your customers’ ability to find you easily when they search online. If you have a small business, then SEO is one of the most cost-effective ways for you to market yourself online and reach new customers. By hiring an expert who knows how to optimize your website content for search engines like Google and Bing, then you can be sure that your website will be at or near the top of every relevant search list when someone types in keywords related to what they’re looking for.
At Lowrance Media, we’re experts in Search Engine Optimization. If you’d like us to take this critical marketing function off your plate, get in touch with us to set up a strategy session and discuss how we can help.