Should I use social media to promote my business?

Social media is a great way for businesses to connect with their customers. It allows you to engage with your audience and share information about your products and services. But use it the wrong way and you could end up alienating your customers.
social media to grow your brand

1. People are talking about your business.

  • People are talking about your business on social media

Social media is a great way to learn what your audience wants, find the right people to target and reach them at every stage of the buying cycle. A study from Adobe found that consumers who engage with brands on social media are two times more likely to make a purchase than those who don’t engage with brands at all.

2. Social media can help with SEO.

You may not realize it, but social media is a great tool for boosting your search engine optimization (SEO). This is because social media allows you to get links on authoritative sites that have high authority in Google’s eyes.

  • Social media can help you get found by potential customers and clients who are looking for what you offer. If someone searches for something related to your business, they’ll find your info right there in the search results! Now that’s good exposure!

3. Social media is a great way to learn what your audience wants.

You can use these platforms to ask questions, find out what they like, find out what they’re interested in and even get suggestions for new products or services. This is a fantastic way to test the waters with products that haven’t been released yet!

4. You can use social media to reach people at every stage of the buying cycle.

If you want to increase brand awareness, then social media might be a good fit for you. You can use social media to help your customers understand what makes your product or service different from others on the market. If you want more sales, then using social media as part of an integrated marketing strategy may be the right choice for you.

The bottom line is that it’s important to think about what goals are most important for your business and how social platforms can help get those goals accomplished.

5. Being active helps you gain exposure and build credibility.

Being active on social media helps you gain exposure, build credibility and build relationships.

  • Exposure: Being active on social media is a great way to gain exposure for your business. This is the reason why most professionals have their own personal accounts as well. You can use these platforms to share your latest blog posts, videos or products from your store.

  • Credibility: Social media can help you build trust among your potential customers by posting quality content that provides them value. If you publish helpful information regularly, people will start following you and visiting your website because they know that there are going to be great things coming from it in the future!

  • Relationships: Social networks also increase opportunities for relationship building with others who share similar interests or problems as yours do (for example: entrepreneurs). Without any effort on your part other than simply being present online, new contacts may come along just when they’re needed most – either by offering something useful or even just providing moral support during tough times! When someone visits one of our pages without knowing anything about us at all yet still decides immediately afterwards whether or not she wants us involved then we’ve already won half the battle right there without even talking yet…and now we’ve got some room left over

6. Social media gives you a voice and a personality — and that matters to your customers and prospects!

  • Social media gives you a voice and a personality — and that matters to your customers and prospects!

If you want to build your business, it’s not enough to just be the best at what you do. You also need to develop a brand personality, which is where social media comes in. Social media channels give businesses an opportunity to present themselves as unique individuals with their own personal touch, rather than as faceless corporations selling products. Your customers are more likely to trust someone who seems like an actual person rather than some vague entity off in cyberspace somewhere (even if there is no real difference between the two).

Using social media may be more beneficial than you realize!

Social media can do a lot more than just promote your business. It can help you build your brand, gain exposure and reach people at every stage of the buying cycle.

Social media is a platform for building relationships with customers, prospects and the press—all of which contribute to building credibility for your business. By engaging in conversations about topics relevant to your industry or niche, you’re showing that you care about what matters to your audience and that they should care about what matters to them (otherwise why would they be on social media?). In turn, this helps establish trust with potential customers who might need some convincing before they buy from you!


We hope you found this post informative and helpful! If you’re still on the fence about using social media in your business, we recommend taking a test run with one platform to see how it works for your business. You might be surprised by how much engagement and traffic you can get from just one interaction with a potential customer (or even just a friend). We know that there are many benefits of using social media, so if you’ve been thinking about starting an account but haven’t done so yet — now’s the time!

If you’d rather someone take this task off your plate, we can help. Reach out to us today to start the conversation!