Content marketing is about telling your story in the most engaging way possible so that people want to hear it. It’s about giving them the information they need to make an informed decision about working with you or buying from you. And it’s also about being authentic and transparent—doing everything you can to build trust and credibility with potential customers.
The first step in any content marketing campaign is to determine the problem that you’re going to solve. This can be as simple as identifying a specific pain point that your customers are experiencing and finding out how they would like it addressed.
Once you know what problem you’re solving, it’s time to set up some goals! It’s important that these goals are specific and measurable; otherwise, they won’t help guide your content creation efforts. For example, saying “I want more pageviews than my competitors” isn’t useful unless you have an idea of how many pageviews each of them gets on average (or at least a range). Saying “I want more customers from social media channels” also doesn’t provide much guidance because there are so many different ways people use social media channels for different purposes—and even if all those purposes were taken into account, there would still be no way for us to know what kind of engagement rate we should expect from any particular channel or tactic.
A good goal will tell us both where we want our company/work/blog etc., but also how far away from where we currently stand today we think we could realistically get within six months’ time with no additional resources beyond what we already have available today–and then maybe add some extra cushioning too just so things don’t feel too stressful if unforeseen obstacles arise along the way!
Content marketing is about telling your story. And there are many ways to do that. One of the most effective means is by using video. Videos are a great way to show off your product or service, explain how it works, and show customers what they can expect if they become loyal fans.
In addition to videos, you should also be creating images that can be used in social media posts and email marketing campaigns. These images should feature customer testimonials along with relevant statistics from market research studies related to your industry (e.g., “40% of Americans say they don’t have enough money saved for retirement!”).
When you tell your story, make sure it teaches something. It could be a new way of doing something or how to solve a problem. You can even use content marketing as an opportunity to let people know about your business, by offering valuable information in exchange for their contact information so you can reach them later or keep them updated on new developments.
You should know who your target audience is, what they want and how they want it.
Get to know what they are looking for, reading, watching and listening to.
Find out what products or services are relevant to your business and make sure that you’re offering them at an affordable price point.
When it comes to getting new customers through content marketing, one of the most important things you can do is promote relevant content.
It’s easy to see how this works. When a potential customer finds your website and wants to learn more about what you do, they’ll go searching on Google or social media for keywords related to your business. If they find an article that answers their question and helps them feel confident in moving forward with a purchase decision, then they’re one step closer!
There is no better way to start getting new customers than by telling your story. Be authentic, be consistent, don’t be afraid to fail, don’t be afraid to try new things and don’t be afraid to ask for help or feedback. Don’t be afraid to ask for money either!
I hope you’ve enjoyed our tips on how to get new customers using content marketing. As always, if you have any questions or comments, contact us and we’ll work with you to develop a content marketing plan.